Monday, March 4, 2013

Sales conference - Fall 2013

I think I might thrive under pressure.  I say that because this week, here at Llewellyn headquarters, we will be doing our Fall 2013 sales conference and I have been slow to get prepared.  For those of you unfamiliar with sales conference, it is a huge meeting where the acquiring editors showcase the fall titles for the sales, marketing, and publicity departments.  For each title, we create a document that gives those departments all the information it needs, such as:
  • release date
  • cover image
  • synopsis
  • author bio
  • physical book description (page count, sub-genre, ISBN)
  • who the audience is
  • a one to two sentence sound bite
  • three comparable titles with book description and life to date sales

We also create a powerpoint to go with the presentation.  During the presentation, I give a verbal summary of the book and often go deeper into why I chose the applicable comp titles.  I also talk a bit about the author, especially if I have personally met the author.
After each title presentation, I ask if there are any questions or other information to add.
Is it stressful?  Heck yeah.  The most stressful part for me is the question time, because I have no idea what might come up!
But in general, I find sales conference to be fun and exciting.  I acquire books that I love and often refer to them as my children.  And at sales conference, I get to whip all my baby pics!  I tell stories of hanging out with authors and getting to know them.  I might go on and on about how much I loved a manuscript.  I can talk about a series - where it has been and where it is going.  I also work in my vision of Midnight Ink.  Where we have been and where I see us going.
But alas, I procrastinate.  Which means I should be filling in my powerpoint rather than typing up a blog post.  By noon today, I will start feeling anxious and stressed out.  Tuesday I will probably be a wreck and finish up my powerpoint.  Wednesday starts the sales conference with nonfiction lines.  Thursday we do fiction.  I can't wait...  now to just finish this powerpoint!

I give a big shout out to Kelly Van Sant who did the heavy lifting on my onesheets.  And to Brian Farrey-Latz who put the bones of my powerpoint together.  :)