Hello, readers of the InkSpot blog! My name is Lois Winston, and I’m one of the newest Midnight Ink authors. Assault With a Deadly Glue Gun, the first book in my Anastasia Pollack Crafting Mystery series, will debut in January, but I’m not a debut author. I’ve previously published two other novels, and although one is a humorous women’s fiction and the other a romantic suspense, all of my books have a common thread -- crafts.
After I sold my first book, I started hearing about platform. It’s a buzz word that’s been around in non-fiction forever but has also crept into fiction over the last few years. Authors are told they need a platform for marketing purposes. Kind of reminds me of that song from the musical Gypsy where the strippers sing about how you’ve got to have a gimmick. We all need some platform or gimmick to make our books stand out from all the other books vying for shelf space and sales. So I thought quite a bit about platform -- or gimmick -- after I sold Talk Gertie To Me.
My background is in design -- crafts design to be specific. You know those needlework and craft projects you see in magazines and in kit form at chain stores such as Wal-Mart, Michael’s and Hobby Lobby? I’ve designed many of them. My books often draw upon my design experience. In Talk Gertie To Me one of the two main characters is a kinder, gentler version of Martha Stewart. In Love, Lies and a Double Shot of Deception my heroine is a needle artist and doll maker.
So when I was thinking in terms of publicity for my books, I thought about my connections in the crafts industry. Was there some way I could use those connections to promote my books? So as each book came out, I sent press releases and copies of the books to industry people I’ve worked with over the years.
The response was overwhelming. My books have been profiled in an industry newsletter that goes out to thousands of retailers, manufacturers, and buyers. One magazine ran a review, along with the cover of Talk Gertie To Me, in their New Products column. My books were used as props at an international trade show and in a manufacturer’s catalog distributed to tens of thousands of retailers, buyers, and consumers worldwide. That catalog page resulted in one book going into a second printing.
Few of us will ever have a book that becomes an Oprah pick or winds up featured in People or excerpted in Cosmo. However, through niche marketing we can generate a good deal of publicity and sales if we learn to think outside the box.
And that brings me back to the series I’ve sold to Midnight Ink. I stuck with what I know best. Anastasia, my amateur sleuth, is the crafts editor at a women’s magazine. As you can imagine from the title, a glue gun -- Anastasia’s glue gun, to be exact -- plays a pivotal role in the first book.
Later this spring, I’ll be ramping up my crafts platform by launching a blog, but it won’t be “my” blog; it will be Anastasia’s blog. Killer Crafts & Crafty Killers will feature “posts” by Anastasia and the other “editors” at American Woman magazine, as well as guest mystery authors every Friday. I’ll have simple craft and decorating projects, travel and fashion tips, recipes, and much more. Anastasia, the other “editors,” and I are all very excited about this blog. I hope it will be a fun place where you’ll enjoy hanging out. Look for the launch announcement here at InkSpot later this spring.
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