THINKING OUTSIDE THE PROMOTIONAL BOX

by Lois Winston

As authors, along with writing the next book, we have to promote our current books, but promotion often feels like we’re shouting into a tsunami. Does anyone really hear us? How many people who see our social media postings will run out and buy our books? How many people show up at book signings and talks we give, let alone purchase a copy of our latest baby? How many people run out to buy a copy of our latest release as soon as it comes out? Sadly, very few. Whether an author is traditionally published, indie published, or both, competition for consumer dollars is stiff. And if your name isn’t King, Patterson, Rowling, or Roberts, it’s even stiffer. So we’re always on the lookout for new ways to get readers to learn about us and our books—and hopefully entice them to pull out their wallets and take a chance on us.

One of the newest promotional tools many authors are taking advantage of is the boxed set. Publishers have been producing boxed sets of a single author’s work for many years, especially if the books are part of a series. However, they’ve never done so with multiple authors. Recently some enterprising authors have begun to think outside the traditional promotional box. They’ve banded together to produce themed boxed sets rather than single author boxed sets. The price is set low enough to make the set an incredible bargain, which hopefully will entice readers to take a chance on authors they may not already know. If they like what they read, they might then buy more books by those authors.

Because this has proven to be such an effective marketing tool, I recently joined with nine other authors for a boxed set. Along with writing mysteries, I also write romance and romantic suspense. Because the other authors invited to participate are all romance and romantic suspense authors, I contributed Love, Lies and a Double Shot of Deception, one of my previously traditionally published romance suspense novels that had gone out of print. I had received the rights back to the book and several months ago published it myself as an ebook.

Our boxed set is titled Romance Super Bundle and is a collection of 10 full-length contemporary romance, historical romance, and romantic suspense novels. Along on the ride with me are authors Dale Mayer, Donna Marie Rogers, Edie Ramer, Amy Gamet, Linda McLaughlin, Kate Kelly, Pamela Fryer, Barbara Phinney, and Wendy Ely. Many of these authors are award-winners and bestsellers.

We priced the Romance Super Bundle at $5.99. That’s less than .60 cents per novel. However for a limited time the collection is on sale for only .99 cents. That’s mere pennies per book! Hopefully, it will entice readers to take a chance on us. Time will tell.

Buy Links:

Amazon 

Nook

Kobo

Award-winning author Lois Winston writes the critically acclaimed Anastasia Pollack Crafting Mystery series featuring magazine crafts editor and reluctant amateur sleuth Anastasia Pollack. Assault With a Deadly Glue Gun, the first book in the series, received starred reviews from both Publishers Weekly and Booklist. Kirkus Reviews dubbed it, “North Jersey’s more mature answer to Stephanie Plum.” Other books in the series includes Death By Killer Mop Doll, Revenge of the Crafty Corpse and the ebook only mini-mysteries Crewel Intentions and Mosaic Mayhem. Lois is also published in women’s fiction, romance, romantic suspense, and non-fiction under her own name and her Emma Carlyle pen name.Visit Lois at www.loiswinston.com, visit Emma at www.emmacarlyle.com, and visit Anastasia at the Killer Crafts & Crafty Killers blog, www.anastasiapollack.blogspot.com. Follow everyone on Twitter @anasleuth.

BOOK LOVERS' BUFFET BOUQUET OF BOOKS

by Lois Winston

As you’re reading today’s post, I’m getting ready to attend Malice Domestic, a wonderful yearly convention of mystery authors and fans that will be held in Bethesda, MD May 3rd-5th. I’ll be taking part in Malice-Go-Round, speaking on a panel about how season affects story, and doing a book signing. At the conclusion of Malice Domestic, I’ll be heading to Oakmont, PA for the annual Festival of Mystery on Monday, May 6th.

However, there’s also something else going on over the next three days that I’m very excited about -- the Book Lovers’ Buffet.

A group of authors, many of them bestselling and award-winning authors, have gotten together to offer the Book Lovers’ Buffet, a special “Bouquet of Books” sale running from May 1st through May 3rd. During these three days, more than 175 e-books are reduced in price to just .99 cents. Categories include contemporary romance, young adult, mystery & suspense, historical, paranormal, and more.

I’m taking part in the sale with Hooking Mr. Right,one of my award-winning contemporary romances, written under my Emma Carlyle pen name. Hooking Mr. Right is a story about a guy, a girl, and a matchmaking cat. And because some people believe the way to a man’s heart is through his stomach, there are also some mouth-watering recipes included.

If the chance to buy over 175 e-books for only .99 cents each isn’t enticing enough, there are also prizes galore. Visit the Book Lovers’ Buffet website for a chance to win gift cards to your choice of online retailers. $400 in gift cards are up for grabs! A total of twenty-two gift cards will be given away-- one $100, two $50, four $25, five $10, and ten $5 cards.

So click on over to the Book Lovers’ Buffet and fill up your Kindle or Nook full of great summer reading before the sale ends. After May 3rd these books will go back to their regular prices.

WHY I'M GRATEFUL I'M NOT A SURGEON

by Lois Winston

As those of you who read my post last month know, in addition to writing the Anastasia Pollack Crafting Mysteries for Midnight Ink, I've recently embarked on an indie publishing career, making available as ebooks some of my older romances and romantic suspense books under the pen name Emma Carlyle. My backlist will also be available shortly.

I'm lucky that I have a design background and a son who knows just about all there is to know when it comes to designing on the computer. Scott is an animator and does post-production work for TV and the movies. My skills were learned way before PhotoShop, Quark, Publisher and all those other programs were a glimmer in some geek's eye. They were honed back in the prehistoric age when we actually had to spec type the old-fashion way -- using {{shudder}} math formulas!

So what's this got to do with why I'm grateful I'm not a surgeon? I'm getting to that.

For the indie books and my backlist I need cover art. I've been coming up with the concepts and finding the perfect artwork and photos to incorporate. Scott has provided the technical skill to execute the covers. I've been very pleased with the way the covers have turned out.

However, some of the covers need to have Lois Winston as the author and others, Emma Carlyle. A couple of weeks ago Scott created the perfect cover for Lost in Manhattan, a romantic suspense where the heroine is suffering from amnesia after being hit by a taxi. I spent days searching through royalty free photo databases because I had a very specific image in mind. I needed a photo of a red-headed young woman with a French braid. I finally found the photo. Scott took a shot of the Manhattan skyline and merged the two images. The cover is exactly what I'd envisioned.

I spent a lot of time looking at that cover. I had to resize it for the various ebook platforms where I was uploading the book. I had to add it to my website. I pinned it on Pinterest. Copies started selling on Amazon and other places.

Then one night after the book had been available for several days and sold about a dozen copies, I received an email from Scott just as I was about to power down my computer for the night and go to bed. He had noticed that he put the wrong author name on the cover!

I couldn't believe it! I must have looked at that cover a hundred times and never noticed that Lois Winston is listed as the author and not Emma Carlyle! I'm trained as an artist. I'm supposed to have a critical eye when it comes to visual elements. I'm not supposed to miss something so blatantly wrong as this.

So I quickly uploaded a revised cover and waited several days for the various sites to refresh the image. Of course, during that time, the book kept selling with the wrong cover. I'm now waiting for the nasty reviews to arrive. Then again, maybe like me, no one will notice.

And that brings me to why I'm glad I'm not a surgeon. I screwed up because I was rushing and not paying as close attention as I should have. But my screw-up, in the greater scheme of things, is a pretty benign screw-up. No one got hurt. It may have been a devastating error for me, but in hindsight I can slap my head and laugh about it.

But it got me thinking about how a mistake made by someone else can have all sorts of horrible consequences for other, innocent people. At least I didn't leave a medical instrument inside a patient, and for that reason, I'm very grateful I'm not a surgeon.

And speaking of surgeons, this is the perfect segue into a topic near and dear to my heart -- breast cancer research. To celebrate the availability of the five Emma Carlyle books, instead of throwing a champagne and caviar party, I'm making a donation to breast cancer research. And guess what? You can determine how large a check I write. Throughout the month of August, I will donate $500 for every 1,000 Emma Carlyle books sold. You can find blurbs, excerpts and buy links on the Emma Carlyle website.

Lois Winston writes the critically acclaimed Anastasia Pollack Crafting Mysteries series. Visit her at http://www.loiswinston.com, and visit Anastasia at the Killer Crafts & Crafty Killers blog, http://anastasiapollack.blogspot.com. Visit Lois's romance writing alter-ego Emma Carlyle at http://www.emmacarlyle.com.

NEVER SAY NEVER

by Lois Winston

When I was younger, I saw life in black and white. Everything was either good or bad, right or wrong. With age came experience, and I learned that there are an endless number of shades of gray between the black and white. I learned never to say never. You just don’t know where life will take you.




Recently, I set out on a new journey in my writing career, something I never expected ever to do because of the stigma once associated with it -- I decided to indie publish.




I began my writing life as a romance writer. For ten years I toiled away at love stories. Most of these manuscripts never sold, although many collected numerous awards in contests for unpublished authors. Some almost sold, but at the last minute the deal would fall through because the editor who loved the book left the publishing house or the publisher folded the line for which the book was intended.




Eventually, I sold two of my romances, but then a certain glue gun wielding amateur sleuth hijacked my romance career, and I found myself writing the Anastasia Pollack Crafting Mysteries. Don’t get me wrong; I’m very happy telling Anastasia’s stories, and I hope to continue doing so for quite some time. 

However, the publishing world has gone through a dramatic change in the last few years. All around me I started seeing friends indie publishing not only their backlists but manuscripts that had never sold to New York. After hearing success story after success story, I began to think about all those manuscripts lolling around in my Dead Manuscripts File, those books that had won awards and almost sold but never did through no fault of either the writing or the stories. 



So after much mulling, I decided to create Emma Carlyle, my alter ego romance self, and begin indie publishing all those romances under her name. The first book launched on Kindle three and a half weeks ago. Hooking Mr. Rightwas my most successful, never published manuscript, a Romance Writers of America Golden Heart finalist and winner of a slew of awards. Editors loved it, but for various reasons (see above,) no contract was ever offered. 

A week later I launched Finding Hope. That book was also a Golden Heart finalist, but because it fell somewhere between romance and chick lit, it was never quite right for any traditional publisher's lines. And this past weekend, I launched Four Uncles and a Wedding, a chick lit book.

Now I’m off on a grand experiment, offering these books and more directly to readers for less than the price of a Starbucks cappuccino. Never say never is my new motto.



Hooking Mr. Right blurb:

After writing a doctoral thesis that exposed fraud in the pop-psychology genre, thirty-two year old professor Althea Chandler has to sacrifice her professional integrity to save her family from financial disaster. She secretly becomes bestselling romance guru Dr. Trulee Lovejoy, a self-proclaimed expert on how to catch a man, even though Thea’s a miserable failure when it comes to relationships -- especially those with the opposite sex.

Burned by a failed marriage, Luke Bennett finds himself pursued by Dr. Lovejoy toting women after a gossip columnist dubs him New York’s most eligible bachelor. When he at first mistakes Thea for one of the women out to snare him, sparks fly, but the two soon find themselves battling sparks of a less hostile nature, thanks in part to an alley cat named Cupid.

Hooking Mr. Right link: 

Amazon:

http://www.amazon.com/Hooking-Mr-Right-ebook/dp/B008E95NPG/ref=sr_1_1?s=books&ie=UTF8&qid=1340584627&sr=1-1&keywords=hooking+mr.+right

Finding Hope blurb:

Being offered a position at a prestigious architectural firm is a dream-come-true for thirty-four year old widow Hope Morgan. For twelve years she’s attended college while working full-time and fending off family efforts to find her a new husband. Hope’s long-exiled libido escapes confinement the moment she sets eyes on Ben Schaffer, her married boss. When Ben’s wife walks out on him and their young sons, Hope steps in as temporary nanny, a bad move, considering all those traitorous hormones.

Ben finds himself developing feelings for Hope, feelings he knows better than to act on, given the mistakes of his past. But Hope refuses to take no for an answer, and her three-year-old accomplices are a triple threat of determination when it comes to finding everyone a happy ending.

Finding Hope links: 

Barnes & Noble:

http://www.barnesandnoble.com/w/finding-hope-emma-carlyle/1111938500?ean=2940014654494

Amazon:

http://www.amazon.com/FINDING-HOPE-ebook/dp/B008GN66JW/ref=sr_1_3?ie=UTF8&qid=1341369237&sr=8-3&keywords=emma+carlyle

Four Uncles and a Wedding blurb:

My Big Fat Greet Wedding  morphs into My Big Fat Multi-Ecumenical Wedding.

Back when thirty-one year old Polly Faith Harmony's feminist mother burned her bra, she wasn't thinking ahead to the day she'd want grandchildren. Behind Polly's back, her mother enlists the help of her four great-uncles -- the Catholic priest, the Episcopalian priest, the Jewish rabbi, and the gay Unitarian minister. The five relatives embark on an all out campaign to find Polly a mate in time to beat her biological clock. Like all loving relatives on a mission, they play dirty.

Four Uncles and a Wedding links:

Amazon:

http://www.amazon.com/gp/search/ref=as_li_qf_sp_sr_il_tl?ie=UTF8&camp=1789&creative=9325&index=aps&keywords=B008L2HRAK&linkCode=as2&tag=loiswins-20

Barnes & Noble:

Want to read more about Emma and her other books? Check out her website.

Happy League of Women Voter's Day*

*Brownie point for those of you who get the reference

by Jennifer Harlow

When I was informed I was the person to post on this blog on Valentine’s Day I was a bit flummoxed. I mean, I’m the only one of our posters who has never been married or been in a long term relationship. I am one of the least sentimental, romantic women on the planet. I'm a fighter, not a lover. I've cried at exactly two movies in my lifetime. I'd much rather watch Texas Chainsaw Massacre than The Notebook, unless I want to fall asleep from boredom or see how many times I can roll my eyes in the space of two hours. When I read Romeo and Juliet I just wanted to smack the two teens upside their heads for being so stupid. I mean, hello! They were fourteen! So I was a bit wary about writing about romance, especially on Valentine's Day, as I am perpetually single and through feminism classes know that Valentine's day is just a holiday sprung from corporate greed and the only real reason all us female singletons feel bad about VD is the not-so-subtle brainwashing of females that we need a man to complete us and make our life worthwhile. (Thank you Disney).

I started on a post to reflect this, but since my last one about the West Memphis 3 was kind of aggressive and a downer I decided to embrace this “holiday” and do something upbeat(ish). So today I will pour some antifreeze in my veins to combat the ice and write about the romantic influences in my writing. Because I do believe in love, and do enjoy writing about it (as long as I get to kill a few things along the way.)

Here they are, in no particular order:

1. Titanic: This was one of the aforementioned movies that made me cry to this day (the other being Apollo 13 for some unknown reason.) The first time I saw it when my parents came to pick me up at the theater I was sobbing so hard they thought I'd been assaulted. It took a couple minutes for me to calm down before I could tell them what really happened. That I'd just seen the most touching love story ever. Not only is it a thrilling movie, the love story between Jack and Rose is wonderful. They shouldn't be together but find one another. They sacrifice for this love, him his life for her. And that last scene, when old Rose is on the boat, dies, then is reunited with Jack on the Titanic with everyone still makes me verklempt. Best epic love story ever.

2. Charlotte Bronte: Not her books, though Jane Eyre is a pretty decent love story especially considering something like it had never been done before. No Bronte's life is something that no writer could ever have come up with. Cliff's Notes version. A plain girl, she was born to a poor clergyman. Her mother and two older sisters died, leaving her the eldest girl. She had an isolated childhood with only her remaining three siblings and imagination to keep her company. As she got older she had to go to school to learn to be a teacher and she fell in love with her married teacher. He rebuffed her and she returned to the moors. Then she wrote a book, and it was a sensation. Of course within a year of it coming out all three of her siblings died, leaving her alone with her hard father. Then, out of the blue, her father's curate tells her he's been in love with her for years and wants to marry her. Her father goes ballistic, and though she's in her late 30s tells her to refuse. Curate then falls apart all over town, performing grand romantic gestures. She eventually gives in, and realizes on her honeymoon she's fallen in love with her husband. They're not even married a year when she dies of complications from her pregnancy. You can't make this stuff up.

3. Bet Me by Jennifer Crusie: This is one of my favorite books ever. I laughed, I got misty, I stayed up all night reading it. It's about two un-perfect people who try to stay away from each other but fate keeps throwing them together. It's how I wish love could be. Just read it.

4. Ralph Fiennes: Yes, I heart Voldemort. While all the other girls had Johnathan Taylor Thomas or Brad Pitt posters, I had Mr. Fiennes. From age 12 to 20 he was the lead of all my insomnia fueled imagination sessions. He was my romantic hero, and from The English Patient to Strange Days (I still melt in that final scene when he scoops up Angela Bassett, stares into her eyes, and kisses her) he gave me a lot to work with. I even decided to write my first book after seeing one of his movies, Red Dragon (it hasn't been published yet). He's still my favorite actor.

5. My grandparents and parents: Once upon a time there was a 19 year old girl living in Nottingham, England who attended an Air Force dance with her mate. There she met a dashing plane mechanic from New Jersey. They danced the night away, had two more dates, then she agreed to move to America with him. They are celebrating their 56th wedding anniversary this year. On the other side of the pond Jim and Ginny were introduced through friends. They married, had two sons, divorced, then ten years later realized they still loved each other and re-married. Right now he has Alzheimer's and she's taking care of him. From those two unions came Mark and Susan. They met on a blind date, dated for two years, then married 30 years ago. They've survived ten moves to four states, cancer scares, a sick possibly dying young son, raising four children, and having the snarky me as a daughter. This is real love. It's all about mutual respect. Loyalty. Compromise. Being equal partners. Theirs are true love stories.

What about you? What is your definition of romance and love? What movies/books/songs make you feel the love?

So anyway, Happy League of Women Voter Day AKA Valentine's Day! Now, if you'll excuse me, I have a date with a box of chocolates I bought for myself and Leatherface.

Happy Valentine’s Day! =P XXXOOO

Hearts and Flowers and Cupids… not.

It’s Valentine’s Day, when flower and chocolate company CEOs rub their hands like Scrooge drooling over his bank book.

Don’t get me wrong. I love it when my husband brings home flowers and pays me sweet compliments while giving me a neck rub. However, all that frolicking through the fields and sappy poetry and watching the rain slide down a window while mooning over your lover’s absent face? Blargh.

In the interests of full disclosure, I think I did read a romance… once… when I was snowed in and had already gone through every other book in the house.

I’m a sexual tension kind of gal. I love it when the “couple” isn’t. When they bicker and tease and steal a kiss, but an hour later are making pointed comments about the other’s choice in blind dates. Maddie and David in Moonlighting, for example. Their dialogue was enchanting. Booth and Brennan in Bones. How I want those two to get together, yet the writers keep finding new ways to ramp up that tension.

Of course there are the classics: Bringing up Baby and His Girl Friday. Cary Grant was a master with both Katharine Hepburn and Rosalind Russell. I didn’t care if Grant and Russell locked lips as the closing credits rolled, because getting there was an hour and a half of bliss.

Then there are two of the classics: Rostand’s Cyrano de Bergerac and Congreve’s Love for Love. I’ve loved both these plays since I was a swooning over David Cassidy. (What? It was the 70s. The pickings for pre-teen girls were slim.) Only when I started writing did I realize that I’ve been a fan of sexual tension longer than I realized. Poor Cyrano never gets the girl, and Valentine only gets Angelica after five convoluted, witty, sometimes-frustrating acts.

So, fellow readers and writers, what’s your choice for The Day of Romance? The traditional Romance-with-a-capital-R or the “will they or won’t they” kind? Perhaps a mix of both, depending on you and your ssweetheart's mood? Whatever it is, Happy Valentine’s Day, and watch out for heart-shaped arrows--unless they're made of chocolate.