I need feedback people - the more the better!

While at the writers conference in Portland, I was often asked what Midnight Ink publishes. When taking pitches, it goes something like this, "I don't know if this is the right book for you, but I have a 120,000 word thriller..."

At this point, you could insert historical mystery, suspense, hard-boiled, etc for thriller... So just what is it do we publish? Midnight Ink has had a great history with cozy and soft-boiled mysteries. But we've also done well with a few thrillers. I've acquired quite a few that fall in the middle of the road -what we call medium boiled.
Here is my question to you, dear readers - what is your perception of Midnight Ink? Do you see us as a cozy publisher? A plain old mystery publisher? What comes to mind when you think Midnight Ink? What would like us to publish that we aren't currently?
To foster conversation, I will send a couple random commenters a new book from our 2012 list. Comments need to be of substance. Thanks!!