My Fantasy Job: Hollywood Casting Director

a guest post by Keith Raffel

Out of the blue, a pair of award-winning screenwriters optioned my second book, Smasher, back in 2010. Reading the actual script last fall, I could just imagine the characters up on the silver screen in the local multiplex. Alas, not going to happen--at least not anytime soon. The option expired a few weeks ago. The screenwriters told me they have picked up assignments from producers who liked their treatment, but Smasher: The Movie was not going to be “greenlighted.” My agent went on suicide watch, but I had expected nothing so wasn’t disappointed (much).

What about my next book? In her review of Drop By Drop, Lynn Farris wrote she “wouldn't be surprised to see this as an upcoming movie. Five stars out of five." So why not Drop By Drop as feature-length film even if not Smasher? Why not go along with the fantasy? After all, I live in the world of fiction. Let’s cast the film!
Here’s a précis of Drop By Drop:

Stanford professor Sam Rockman suffers the crushing loss of his wife in a bombing at San Francisco Airport. Seeking meaning in the ruins of his life, he accepts an offer to work for the Senate Intelligence Committee. What Sam wants out of his stint in D.C. is revenge for the death of his wife. What he gets is danger and betrayal. Secret documents are showing up on his doorstep. Russians are trying to poison him. Sam finds allies among a savvy Kentucky senator, a billionaire investment banker, his wife's old rabbi, and the president's national security advisor. Too often, he finds himself thrown together with his counterpart on the other side of the aisle, the whip-smart, six-footer Cecilia Plant. Mourning still for his wife, Sam steels himself against Cecilia's appeal and remains suspicious of her motives.

So we have to cast Sam and Cecilia first. We know he’s six feet tall because he’s the same height as she is. Other than that we don’t know what he looks like. Kind of nerdy maybe. After all, he is a Stanford history professor in his mid-thirties. Lots of candidates then but I’m going to with Jake Gyllenhaal. He’s six feet tall and 32 years old. Earnest in Love and Other Drugs, driven in Source Code. He should be bankable, too.

Next is Cecilia. Getting this part right is the key to the movie. Readers love her. Joe Hartlaub wrote in his review in Bookreporter.com, “With regard to the characters, Plant almost steals the book from Rockman; if Raffel would see fit to bring her back in a future work, I certainly wouldn’t object.” Here she is in her first meeting with Sam: 

“We need to get the motherfuckers who did that.” She didn’t snarl as she cursed. She spoke in soft tones, as if to minimize the attention that would come unbidden to a foul-mouthed, red-headed woman with a seventy-five inch span between the tips of her heels and the crown of her head.

She’s six-feet tall (the extra three inches are from her heels) and an ex-athlete. Wait, I got it! Adrianne Palicki. She’s within an inch of six-feet. She can definitely handle the bad language--having played bad-girl Tyra Collette in Friday Night Lights. While in high school she played basketball and ran track. I’ve seen her on the screen as both a blonde and as a brunette; no reason to think she wouldn’t look just as great with auburn tresses. (Calling Clairol!) And even when she played a bad girl, she projected underlying intelligence.

Did I mention I myself worked for the Senate just as Sam Rockman did? One of my colleagues back in those days was Fred Thompson who (much later) showed his acting chops on TV’s Law and Order. And he actually served as a senator from Tennessee. Not too much of a stretch then to see him playing a member of the upper house representing the neighboring state of Kentucky. (Always glad to help out a former colleague.)

Billionaire investment banker George Fairchild has made the Forbes list of richest people under 40. Here’s where we first see him in the book:

George measured no taller than five-five, an inch shorter than Rachel and weighed in at about 130, only five pounds more than her. No banker’s suit for George. He wore khakis with a crease sharp enough to slice a loaf of bread and a blue-striped button-down crisp enough to crackle like cellophane.

Let’s go with Ryan Phillippe most recently seen on TV in Damages. A baby-faced 38 he makes the age cut.

My own rabbi says she likes the fact that rabbis in my novels are not figures of fun. Can comedic actor Paul Rudd play a serious clergyman? I say yes.

The president’s national security advisor is a tough, cigarette-smoking, New York dame. Let’s go with Dianne Wiest of In Treatment and Hannah and Her Sisters.

And finally, what about President Lucas? Here we see him on TV:

The guy looked so damned presidential. He reached the same six foot four Lincoln had. His hair was swept back in a Reaganesque pompadour. An aversion to ties part of his brand, he wore an open-neck French blue shirt and navy blazer. He conveyed to the voters that he was no empty suit, but the perfect fit of his clothing, the way his jacket hung from his shoulders, distinguished him from Joe Sixpack even more surely than gray pinstripes.

Here’s the casting coup of the 21st century. Mitt Romney was a neighbor of a friend of mine. I met him at her birthday party. Don’t know how good an actor he would be, but from the description of President Lucas above it wouldn’t be much of a stretch, would it? And it’s my hunch that he will be looking for work after the first Tuesday of November. 

 Thanks for humoring me in my reverie. (But if the agents of Mr. Gyllenhaal or Ms. Palicki see this post, please do not hesitate to get in touch.)

Keith

Keith’s Drop By Drop is available for a free download from Amazon.com through Saturday. (Click here.) Thanks to imdb.com, igossip.com, huffington post, Wikipedia, accesshollywood.com, and mediaite.com for the photos above.

Reporting in from E-book Land

Keith here

John Wanamaker, the founder of the eponymous Philadelphia department store, was reputed to have said: "Half the money I spend on advertising is wasted; the trouble is I don't know which half."

I'm trying lots of stuff to publicize my ebook original and just hoping half will work. I said I’d keep you up-to-date on my adventures in the terra incognita that is ebook land and so here goes.

As soon as Drop By Drop became available on Amazon and Smashwords, I emailed just about everyone on my contact list to let them know the news. That seemed to drive a spike in sales. I later put the ebook up on Barnesandnoble.com, but there hasn’t been much uptake there (yet?).

Through PRWeb, I circulated a press release. It was a reasonable $40 after using a coupon. Even at that bargain price, I didn’t detect any signs it did much. It sure as heck didn’t generate any press inquiries.

I’ve blogged here and at my own blog. Over at The Rap Sheet, I recounted “The Story Behind The Story" of Drop by Drop. Here's a sample.

"The Intelligence Committee had just been made permanent based on the recommendation of the Church Committee, which had deemed the CIA a 'rogue elephant.' I started as the junior of three lawyers on the committee staff. Before the end of my first year, the other two had left. I was 27 years old and suddenly the senior attorney on the committee overseeing the government’s secret intelligence activities. Holy shit!"

The Rap Sheet is a pretty popular ezine (with good reason), and my column was picked up by dozens of other sites. A blog called Indie Bee Covers managed to make me confess that if I could be any fictional character, I'd be Frank Hardy, Fenton's son and Joe's big brother.

Garnering reviews from the regular suspects is tough. Daily newspapers have been shedding book reviewers for years. I’m a subscriber to the mags Mystery Scene and Crimespree. I emailed the editors, but they’re not reviewing ebook originals – yet. I sent out a tweet asking if any online reviewers wanted a copy of the ebook. My tweet was re-tweeted and a couple of terrific reviews resulted. Therese Poletti, the high tech columnist for Dow Jones’s Marketwatch, interviewed me for her piece called "E-books causing seismic shift in publishing." About publishing Drop By Drop as an ebook original, she quotes me saying, "It’s both exciting and scary. I am a tech guy. I like trying new stuff and figuring this out." (No news if you've been reading my pieces here.) A local newspaper and TV show will have me discussing how the ebook revolution is affecting a working writer. We should see what they come up with soon.

Brick-and-mortar bookstores like Kepler’s, M Is for Mystery, and Books Inc, were huge supporters of my first two books, but what can they do with an ebook? A signing? There’s nothing to inscribe. And they don’t have ebooks sitting on the shelves. (I am going to be on a panel at Books Inc in Berkeley next Monday, but they’ll be stocking Dot Dead and Smasher for me to sign.) The Palo Alto Library sent me an email asking if I would come by for a talk on Drop By Drop, but they need to have copies to loan out. Ebook format is okay with them, but the only way they get ebooks to loan is through a service such as Overdrive. I did fill out an online form for Overdrive, but since they seem focused on dealing with publishers than authors, I am not optimistic.

I’m doing advertising on Facebook and Goodreads, but not getting too many clicks on them. (That's one of the three ads on Goodreads above.) Since I pay only for the click-throughs, this is an experiment that isn’t costing much. I have high hopes for the advertising I have planned on an email newsletter that goes out to Kindle readers, but that won’t happen till October. No space until then.

I should have a book trailer soon and will look forward to pasting that on my website and everywhere else I can think of.

Andy Gross, the thriller writer (and terrific guy) whose books show up on The New York Times bestseller list every year, sent me a blurb: “No one puts the crosshairs on Washington, terrorism, and intrigue better than Keith Raffel. Do yourself a favor and read Drop By Drop!” I immediately put it up on my website and in the book descriptions on Amazon and Goodreads. (Andy's Kirkus-starred Eyes Wide Open is out July 12.) Hank Phillippi Ryan, who has won 26 Emmys as one of the country's top investigative reporters on Boston's WHDH-TV, has also managed to pick up a triple crown of crime fiction awards -- Agatha, Anthony, and Macavity. Hank is a class act and whip smart, but must have had a rare lapse of judgment last night when she emailed me that Drop By Drop is "intriguing, intense, and with such an insider's knowledge of the war on terror that I'm surprised it's not classified. Sinister, scary, and heart-stoppingly realistic--this is a gem of a thriller!" Can't wait to use that, too!

It’s terrific that Jess, Gin, Karen, and Joanna's ebooks published by Midnight Ink are doing so well at prices under $3. I just wonder what MI is doing to publicize them. With a couple of the books in the top 100, they are doing something right!

When you get a paper-and-ink book out, you have a pretty limited time to make a splash. After a few months, bookstores send their stock back to the publisher. With an ebook, things can take time to ripen. It’s against my nature to be patient, but I do believe more reviews from readers will come and word-of-mouth will build. Or at least I hope so!

As always, I’m open to comments and words of advice. Please send them along!