The Long and Winding Road

Keith Raffel here for the first time in a while.

I live in Palo Alto, California and worked in high tech for a quarter century. That makes me a Silicon Valley guy.

What does that mean?

That means I’m almost always willing to try something new. If it pays off, fine. If not, well, that’s fine, too. I’ll just try something else.

Getting into novel-writing was something new. I was a little bored at my job so I signed up for a mystery-writing class at UC Berkeley Extension. When my work life heated up, I threw a half-finished manuscript into a drawer. A few years later I pulled it out and finished it. I found an agent who sold Dot Dead to Midnight Ink. Twenty months after signing the deal the book came out. Midnight Ink bought my next book, too. (I am skipping over the trials and tribulations of querying agents and publishers – another time.)

The reviews on my first two books were encouraging, and the second even showed up on a national bestseller list. Okay, good. Now it was time to see if I could support myself at this writing gig: what I was making with a traditional publisher wasn’t going to cut it. So I decided to try something new. I self-published my next two books, Drop By Drop and A Fine and Dangerous Season, and put them up on Amazon and BN.com. Somewhat to my surprise, I sold more copies and made more money than I had on my first two books. Another few steps down the road to making a living.

Amazon has its own publishing arm for crime fiction called Thomas and Mercer who were impressed enough with A Fine and Dangerous Season’s sales to offer to buy rights to it and bring it out under its own imprint. Sure, why not give it a try? It was a great ride. On one glorious day this past March, I saw my book ranked as the #5 seller on all of Amazon.com. But I still wasn’t making enough to support myself, let alone pay for another two kids’ worth of college tuition.

So I was ready to try something new to move the ball down the road. I decided to raise money via Kickstarter, the crowd-sourcing site, for my fifth novel, Temple Mount. Why? Two reasons. First, I wanted to get buy-in from my fans. There’s an old Silicon Valley saying that when you eat a bacon-and-egg breakfast, the chicken participates, the pig commits. I wanted commitment from my fans (but I did want to keep them alive, too). And I think I got it. They were co-publishing right along with me and had a stake in the venture. They’ve helped the spread the word and 50 of them even helped edit the book. (Paying for the privilege to edit? That made me feel like Tom Sawyer.) I’ve been blown away by their enthusiasm and generosity. Second, the money raised spurred me to try something new, or maybe old, to publicize Temple Mount. Starting next week we’re running an ad for it on Bay Area cable stations. (You can see the ad below.) I’m keeping my fingers crossed on how it does.

So here I am, getting closer to my goal of making a living as a writer, but still not quite there. When I started at this game, I went the only way I could: signing with a traditional publisher. Now an author can also self-publish, publish via a publisher with a new model like Thomas and Mercer or Polis or Brash, or even crowd-publish. Any one of them might be the right one for an aspiring author or even an old hack like me. It just depends what she or he wants.

I do feel lucky to be writing in a time where authors have choices.

Cheers,
Keith 

Before turning to writing full-time, Keith Raffel watched over the CIA, supported himself at the racetrack, founded a software company, taught writing to Harvard freshmen, ran for Congress, and sold DNA sequencing to medical researchers. He became a published author in 2006 with Dot Dead, which the New York Times said was “worthy of a Steve Jobs keynote presentation.” These days he can usually be found tapping his laptop’s keys and power-drinking green tea at a café around the corner from his home in California’s Silicon Valley. His latest novel Temple Mount ("a terrific battle of wit and wills" -Steve Berry) came out this month.